TECHNOLOGY UPDATES

With Gwen Braden, Chief Operations Officer

Cloud Based Environment

Cloud Based Environment

PRO SIGN Technology For Loans

PRO SIGN Technology For Loans

More Reliable Internet

More Reliable Internet

New Delivery Channels

New Delivery Channels

Online Deposit Application
Online Consumer Loans
Online Mortgage Loans
ATM Deposits
Mobile Deposits
ITMs

Latest Technology in Loan Systems/Deposit Systems

Latest Technology in Loan Systems/Deposit Systems

NEW TECH AND THE CUSTOMER EXPERIENCE

From Bob Jones, President & CEO

Our job is to deploy our technology in a way that makes the customer’s experience better, often without them even realizing it.

For consumers, technology has increasingly become an obstacle rather than an enhancement. I realize that’s kind of a contrarian view, but there is a point of overload. Increasingly, people are left to their own devices, to be their own technologists, their own CFO, and make all of these very complex decisions.

You don’t want technology just for technology; you want to use technology to improve the customer experience. For example, if a customer is getting a loan, instead of dealing with paperwork, they will receive their information in an electronic format and they can sign the document electronically. Instead of having to wait a day and a half for approval and funding of a loan, you can do it in a matter of minutes. Instead of giving our mortgage customers a huge pile of mortgage paperwork, we can put their documents on a searchable drive. That’s what we want to happen. That’s a better experience. That’s what we’re working towards – and will continue to allow us – to realign our resources to improve both our employee and customer experiences.

“Paper loan documents are a thing of the past.”

Emilee Waters, Atmore Branch Manager

A customer stopped by the branch to inquire about a loan, Waters said. After taking his application and approving his request, she said she was excited to test out the Bank’s new Pro Sign capabilities. “It was the first day of rollout and I was eager to give it a go,” she said.

When the customer returned to the branch, she was able to walk him through the process of signing his documents on the Bank’s new tablets. “He easily applied his signature where required,” she said, adding “He made several comments about the new technology and the speed from application to closing.”

Once they were finished with the closing, she told him his loan documents had been emailed to him and the funds had been deposited into his account.
She said he was amazed and mentioned repeatedly how easy and fast the whole process was. “The ease of this product is going to change how we do business,” Waters said. “So far, all of my customers have enjoyed it and been rather amazed. I believe paper loan documents are now a thing of the past.”

“We closed his loan and the client wasn’t even in the same city.”

Rachel Holland, Senior Vice President, Agriculture Loan Officer

With the new Pro Sign technology, Holland explained she was able to go from application to closing for an ag client’s equipment loan without ever meeting face-to-face with the customer. “It was all remote,” she said, “all the documents were sent via email and the transaction didn’t close in person.”

When she asked the client what he thought of the process, he told her it was absolutely ideal for his needs. “He was out of town and wouldn’t have been able to meet for several days,” she said. “But Pro Sign made it all very easy and convenient. He couldn’t have been more pleased with the process.”